Advertising Sales Representative
About Us: We are a neighborhood association for the Concordia neighborhood in NE Portland, Oregon. We publish a monthly newspaper and sell ads to businesses to fund the newspaper. We are looking for someone to build relationships with the businesses that currently advertise in the newspaper and create new relationships with businesses to sell more ads.
Skills Required: Advertising and/or sales experience with track record of success, excellent communication and interpersonal skills. Minimum qualifications in addition to prior sales experience are MS Excel (or Google Sheets) competency, availability to work during standard business hours, computer and internet access for emailing and billing, and ability to travel to and from advertiser appointments and to attend monthly Concordia Neighborhood Association Media Team meetings.
Compensation: 20% of all ads (historically about $400-500 a month)
Hours: Remote at home with periodic face-to-face meetings as necessary in Concordia neighborhood
10 hours / week total
Ad Sales
Develop prospective sales contact list & sales package
Outreach to board and committee members for their contacts/ideas
Make outreach calls/personal visits to present CNews advertising opportunities
Follow-up as necessary
Confirm advertising commitment via email
Maintain prospect list for benefit of other volunteers (to avoid double-contacts).
Check Concordia News business email daily to ensure timely response to ad inquires and to receive ads for placement
Work with the Media Team Lead and the CNA Board to develop advertising goals for ad sales and page coverage (e.g. 40%)
On an annual basis, review the advertising goals and current advertising rates with the Media Team Lead and the CNA Board
Ad Service
Contact all advertisers monthly to remind them of ad deadlines; order ad changes as indicated by advertiser
Consult, always putting the advertiser first, on marketing ideas and advertising options
Build rapport with neighborhood businesses and existing advertisers
Communicate ad design copy, associated images and concept to Graphic Designer with clear instructions
Work with client and Graphic Designer until client has given approval via email
Place approved ad in the applicable Ads to Place folder for the correct month
Coordinate with Media Team Lead and Graphic Designer to develop ad layout instructions
Check ads in monthly CNews layout to ensure correct advertisers and correct ads have been placed
Ad Revenue Tracking, Billing & Collections
Maintain ad revenue spreadsheet in shared document file
Using CNA’s PayPal billing system, generate and send invoices to advertisers around the first of each month advertised
Communicate with CNA Treasurer on status of payments as needed
Remind advertisers to pay if not paid as next issue is going to press
Continue reminding/contacting directly to get payment. (pull ad if client has not paid after two insertions. Do not allow advertising again until paid in full.)
Interested candidates who meet the skills and qualifications outlined for this position should email their resume and any supporting documentation to: chair@concordiaPDX.org. There is no close-date; the position will be open until filled.