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Category Archives: History

The more things change, they stay the same

Posted on September 12, 2018 by Web Manager Posted in Concordia News, History, Schools

By Marsha Sandman | CNA Media Team

Gordon Hood and Medina Keita share several things in common, including their love for Vernon School. Photo by Marsha Sandman

Thursday, Oct. 4, from 5:30 p.m. to 7:30 p.m. Vernon School will celebrate its 111th anniversary with an open house. All are welcome.

The school’s motto “I Believe. I Belong. I Become,” is as true today as it was in 1931 when Gordon Hood entered the school among the first students in the newly rebuilt school.

The old Vernon School had been an impressive all-wood structure that was built in 1907. It was destroyed by arson in 1932. At that time, there were about 500 students enrolled. There are currently 526 students at the new Vernon School, which was built in 1931 for $259,198.

Medina Keita, 12 years old, is a bright, charming and creative 7th grader at Vernon School today. She visited recently with Gordon, a 92-year-old Vernon School alumnus who has fond memories and a sharp wit.

One would expect vast differences in school experiences. However, the opposite was true.

Although Gordon was not able to speak as specifically as Medina, there were many similarities in their Vernon experiences. Both have/had favorite teachers and classes, a fondness for their school and classmates, and a dislike of the cafeteria food.

Today Vernon school is involved in an International Baccalaureate (IB) program which teaches world awareness and social issues that are detrimental to humanity. That’s a heavy burden for a preteen old, but one that teaches students to be more open minded.

“The principle of the IB school is to challenge yourself as a learner,” Medina said.

Gordon moved to Concordia and attended Vernon from 1931 to 1937. As the result of the 1929 stock market crash, his father had lost their home and business. The Great Depression lasted until the late 1930s, and was the most widespread depression of the 20th century.

Gordon said his family moved to an apartment in Concordia that cost $12.50 per month. He left Concordia when his family purchased a home near Broadway for $2,800.

In spite of his family’s hardships while Gordon attended Vernon, he remarked that it was a great school with great teachers.

With a twinkle in his eye he said he was a bit of a friendly troublemaker but “Gordy Hood never had it so good.”

Both Medina and Gordon face social challenges with dignity. One could say the more things change the more they stay the same.

After living east, south, north and west, Marsha Sandman is home at last. And she wants to hear your story. Contact her at MarshaJSandman@ gmail.com.

Ask the Historian: 114-year-old church serves as theater

Posted on June 20, 2018 by Web Manager Posted in Concordia News, History

By Doug Decker | Historian

For 101 years, the building at 602 N.E. Prescott St. served faith communities. Now, for 10 years, Portland Playhouse has produced stage plays in it.

The question:
What’s the history of 602 N.E. Prescott St., and when did Portland Playhouse take it over and begin producing plays there? — Karen Wells

The historian reports:
We love it when readers write with a question about a specific building that’s had a long and interesting journey like this old church. We know it today as the Portland Playhouse – and it’s recently undergone a major overhaul inside – but it started out life as the Highland Congregational Church Jan. 3, 1904.

A news story in The Oregonian from the next day reported on its construction:

“The Rev. D.B. Gray reported the cost of the building was $4,709.15 and the 100 x 100 lot had cost $800. The community raised $600 and the Oregon Missionary Society provided the rest.

“The Sunday school associated with the church had 150 children. Plans for the church were furnished by L.B. Volk of Los Angeles, California, and Peter Wiser was the builder. The building is modeled after the Mizpah Church at East Thirteenth and Powell streets.”

The story went on to say why the new church was so symbolic for the surrounding community:

“The dedication signalizes strikingly the wonderful growth of the city to the northeast as fully 500 homes have been built in the Highland District in the last two years, besides a schoolhouse now occupied by 500 students.”

From the mid-1920s until the early 1950s, the building was referred to as Grace and Truth Hall. Its most recent faith community was the Mt. Sinai Baptist Church, from the mid-1960s to 2005.

The building was vacant for several years and, like many older area churches, was sinking under abandonment and deferred maintenance. It was bought by a private owner who lived in the old church for several years prior to its current incarnation as Portland Playhouse, a theater company.

The first play in the church was in 2008 and, since then, Portland Playhouse has built a solid reputation for high quality and well-produced shows, and a loyal following.

Michael Weaver, playhouse managing director, explained the church has recently undergone a $2.4 million interior upgrade to better function as a theater. It also expands the theater company’s offices into the former fellowship hall in the basement and the former Shining Star Daycare, which was attached at the back of the church. While much has changed inside, the upgrade kept the bell tower, stained glass windows and much of the original flooring.

“We wanted to honor the history of the building,” Weaver said.

The play “Fences” shows there through June 10 with rave reviews.

Doug Decker initiated his blog AlamedaHistory.org in 2007 to collect and share knowledge about the life of old houses, buildings and neighborhoods in northeast Portland. His basic notion is that insight to the past adds new meaning to the present. If you have a question for him to answer in CNews, send it to CNewseditor@ConcordiaPDX.com.

Ask the historian: What’s in this neighborhood’s name?

Posted on March 21, 2018 by Web Manager Posted in Concordia News, History

By Doug Decker | Historian

The question: OK, I know this might seem obvious, but is it really? Where does our name Concordia come from and what were we called before that? – Dan Werle

The historian reports: No surprises here, Dan. Ye s , t h e neighborhood we think of today as Concordia takes it s na me f rom Concordia University.

Opened in 1905 on six acres of land that was then at the edge of Portland city limits, Concordia College was a simple two-story wood frame building that was home to the Oregon and Washington District of the Synod of the Norwegian Evangelical Lutheran Church in America.

Operating primarily as a high school program for young men until the 1950s, Concordia gradually evolved into a junior college, added a co-ed mission and additional facilities in the 1950s, and became a full-fledged four-year college in 1977.

Along the way as Concordia’s physical presence began to expand, the adjacent neighborhood took on its name, as in “We live over near Concordia.” The first official reference we could find either in reporting or city reference to the Concordia neighborhood is the mid1970s. But here’s where it gets interesting. Before being known as Concordia, our area had several names, all stemming from the titles of the survey plats filed by real estate developers.

These names are lost to history today, but back then you probably would have told someone you lived in Irvington Park (not to be confused with Irvington), or in the Town of Creighton, or the Heidelberg Addition, or maybe the Foxchase Addition.

All four are underlying plat names filed by developers who built the streets, alleys and houses in what we think of as Concordia today.

In those days – whatever you called it – our neighborhood was nearly off the radar screen, at the far end of the streetcar line, beyond the sewer and water system.

Here’s how the July 23, 1911, issue of The Oregonian described the early neighborhood: “Extensive improvements are being made in that portion of Irvington Park near the Concordia College building. This part is out in the open ground. Here the streets are being graded and cement sidewalks are being laid.

“Twelve cottages, costing on an average of $2,000 each, have already been built in this new part of Irvington Park. Last week an eight-inch water main was laid on East Thirtieth street north nearly to the Concordia College building, which will greatly increase the water supply of that territory.”

Editor’s note: If you have a question for the neighborhood historian, send it to NewsEditor@ConcordiaPDX.org, for Doug to do some digging. Check out his blog for more on local history at AlamedaHistory.org. If you enter the search term “plat,” you’ll learn more about the obscure names that once defined this area.

Ask the Historian: There’s no sign of Old Vernon there

Posted on July 13, 2017 by Web Manager Posted in Concordia News, History

By Doug Decker, Historian

The original Vernon School was destroyed by fire in 1932. This circa 1912 view of the school’s south side is looking north-northwest. The main entrance was on the north side in the center. Photo courtesy of the Oregon Historical Society
The original Vernon School was destroyed by fire in 1932. This circa 1912 view of the
school’s south side is looking north-northwest. The main entrance was on the north side in
the center. Photo courtesy of the Oregon Historical Society

The question:

I’ve heard there was an old school just south of Alberta Street at 22nd Avenue. What’s the story?
– Luke Griffin

The historian reports:

Yes indeed. You probably k now the vicinity of the old Vernon school south of Alberta Street. But you pr obably ne ver knew it was there, occupying all of the block bounded by 22nd and 23rd avenues between Going and Wygant streets.

Old Vernon was a giant, imposing four-story wood frame building that commanded the center of the block with its main doors facing north. Periodic construction added space over the years, eventually filled out at 17 classrooms in the main building, and several outbuildings for shop, cooking and a play shed. It was a big place.

Old Vernon opened Sept. 15, 1908, with 324 students, many of whom were exports from Highland School (today’s Martin Luther King Jr. School at 6th Avenue and Wygant Street), which had overflowed with more than 700 students.

By 1909, The Oregonian reported Vernon itself was already crowded and plans were being made to add a covered play shed, three portables and a manual training (shop) building.

By 1914 the block was a small campus of four buildings, bulging at the seams with new students. Enrollment ballooned to more than 800 students by the late teens. Meanwhile, plans were being made to build other nearby schools to take the pressure off and create closer-to-home options for local youngsters. Kennedy School on 33rd Avenue was opened in 1915 as part of this push.

By the mid 1920s, trends in school construction, safety and changing demographics were shaping the next generation of area schools. Disastrous school fires in other cities had galvanized the national building codes community – and Portland mayor Harry Lane – into calling for “fireproof” buildings.

In 1926, the Portland School Board voted to close Old Vernon and build a new school on the site we know today at 20th Avenue and Killingsworth Street. This was not a popular move in the community, and required the school board to acquire and raze more than two dozen houses at the new site.

The cornerstone on the new building was set June 6, 1932. A week later, when school ended for the year, Old Vernon closed for the last time.

A few weeks later, Aug. 14, an arsonist set fire to the old school building, lighting up the sky for miles around and bringing the building’s life to an end. The site was cleared and sold to developers who began building houses on the block in the early 1940s.

You’ll notice how house styles on that block are all later than those across the street. Now you know why.

For more information and photos of Old Vernon and several of the nearby houses that were part of the school operation, check out Doug’s website at AlamedaHistory.org and search for “Old Vernon.”

Do you have a question for the neighborhood historian? We love solving mysteries. Contact CNewsEditor@ConcordiaPDX.org with your question, and we’ll ask Doug Decker to do some sleuthing.

Converted fire station offers clues to early use

Posted on October 29, 2016 by Web Manager Posted in Concordia News, History

By Doug Decker, historian

The question: The building with a flagpole on the east side of 33rd near Alberta looks kind of out of place for a house, but too residential to have been a commercial building. What’s the story there? – Bianca Karjalainen, 32nd Avenue

The Oregon Stamp Society building at 33rd Avenue and Alberta Court may not look like a fire station now. But it did in the early 20th century.
The Oregon Stamp Society building at 33rd Avenue and Alberta Court may not look like a fire station now. But it did in the early 20th century.

The historian reports: Good eye. The building in question – 4828 NE 33rd Ave. – is the current home of the Oregon Stamp Society (OSS) but was originally constructed as a fire station, home of Engine Company 34, built in 1928.

The station was opened and dedicated Nov. 1, 1928, with Captain Dan Shaw in charge and R. Mitchell as junior captain. Over the years, the station also served the neighborhood as a polling place, toy drop-off during holiday charity drives, and the focus of summer community barbecues and open houses.

During the teens and 1920s, a series of similar small fire stations – that each typically housed just one engine and were known as “three-man stations” – were constructed in the heart of Portland’s residential neighborhoods. They were designed to fit in. Have a look at similar stations at 2200 N.E. 24th Ave. and at Southeast 13th Avenue and Tenino Street which, incidentally were also decommissioned in the late 1950s.

Portland Fire Chief Lee Holden (1925- 1927), who was also an amateur architect, designed these stations. Holden’s attention to details – the choice of red brick, the wide and inviting gables and exterior columns, the operating multi-pane casement windows, the interior boxed-beam ceilings and classic interior wood trim –all speak to popular residential design elements of the period.

Much of the original station interior on 33rd Avenue has been remodeled to serve the needs of the stamp club, but there are clues to its earlier life:

  • The original fire station kitchen in the basement, with a bank of lockers to hold firefighters’ food
  • The entry and waiting area (including fireplace, mantel and built-in inglenook bench)
  • The captain’s office
  • The roof dormer, which was once the top end of a tower for drying wet fire hose

Mechanical systems, according to OSS president Eric Hummel, have been replaced several times since the society acquired the building in 1960.

The original garage door for the fire engine was on the front right of the station, but a casement window from the south side was put in its place when the opening was bricked over in the early 1960s.

The station was functional until August 1959, when fire operations for the area shifted to the new station at 19th and Killingsworth (more on that in a moment), and Engine Company 34 was sent to serve the St. Johns neighborhood.

The closure was the result of a reorganization of the Portland Fire Bureau by city commissioner Stanley W. Earl and a $3 million bond measure passed by voters in 1957 to build seven new stations across the city.

The OSS purchased the decommissioned building in 1960 for $13,500. Reportedly, a church was vying to acquire the building as well.

The neighborhood mounted a major protest in 1959 when city council chose the site across from Vernon School as the location of the new fire station. Any CNews readers remember that uproar? We’re also looking for any photos of the old station during its years of operation. Stay tuned for details in a future column.

Have a question for the neighborhood historian? We love solving mysteries. Send your question to CNewsEditor@ConcordiaPDX.org and we’ll ask Doug Decker to do some digging.

Ask the Historian: No evidence of chestnuts lining Alberta Court

Posted on August 7, 2016 by Web Manager Posted in Concordia News, History

By Doug Decker

The Question:
When I moved into our house in March 1962, there was a Joe Bernard Realty office in the building where Doggie Business is now. Joe said this area was part of the Bernardo family farm and there were chestnut trees from 42nd Avenue to 33rd.
My question: were there chestnut trees all along Alberta Court?
— Bob Walters, Alberta Court

The Historian Reports:
We really like questions like this, which require us to do some genealogy, some geography and some general asking around.

Joe Bernard was actually Joe Bennard, who was born in 1901 as Joe Bennardo. Joe ran a real estate company based in an office, now gone, that he built facing Alberta Court directly behind today’s Doggie Business. Joe built the Doggie Business building in 1937, originally a tavern and restaurant. Joe and his brothers – the brothers kept the original family name Bennardo – lived in the neighborhood, and one brother built the house three doors north on the west side of 42ndAvenue. But we weren’t able to verify if the Bennardos actually owned a farm, or what extent it may have covered.

The American chestnut (Castanea dentate) was a common tree in all American cities, but suffered a major disease outbreak that drastically reduced its numbers by the mid-1930s. It seems unlikely that enough of these great old trees would have been left mid-century to have lined Alberta Court. And of course it was called Alberta Street then and traveled along through open fields and forest stands.

And here’s an interesting note: Alberta Street was renamed to Alberta Court after a vote of residents on the street in summer 1940 and a city ordinance passed Aug. 28, 1940. On Aug. 11, 1940, The Oregonian reported, “Multnomah County suggested the city change the name of the street within the city limits to avoid confusion, and a survey of sentiment of the property owners was taken. Most of them approve the change to avoid confusion.”

We pulled up a series of aerial photos from the 1920s and 1930s that show the western stretch of the street, and we don’t see a line of trees in this area. We did connect with a former paperboy who delivered newspapers along Alberta Court in the late 1940s and, although he remembered homeless camps there along what was the city limits, he didn’t recall seeing any orchard or line of chestnuts.

This doesn’t mean there weren’t chestnuts along Alberta Court, just that evidence is scarce. In fact, it does appear there is a lone survivor of what Joe was remembering. You can find a beautiful old chestnut tree today at the northeast corner of 41st Avenue and Alberta Court, reminding us they were, indeed, in the neighborhood. We’ll keep digging on this and welcome any information from CNEWS readers.

Thanks for asking!

We love solving mysteries, so if you have a question for the neighborhood historian, email it to CNewsEditor@ConcordiaPDX.org and we’ll ask Doug Decker to do some digging.

Alberta Streetcar: A catalyst for change

Posted on July 19, 2016 by Web Manager Posted in Concordia News, History

By Doug Decker, Historian

Development of the streetcar line changed everything about the landscape that eventually became our neighborhood. It takes lots of imagination to conjure up a picture of what our neighborhood might have looked like 100 years ago. The fields and forests of today’s Alberta district, Vernon, and Concordia were way out in the country, beyond the far edge of Portland. But one key development changed all that: the Alberta Streetcar.

A photo from June 1940 looking north on NE 30th of the Alberta Streetcar at its far northern end, NE 30th and Ainsworth. Only the building on the northeast corner remains. Photo courtesy of City of Portland Archives.
A photo from June 1940 looking north on NE 30th of the Alberta Streetcar at its far northern end, NE 30th and Ainsworth. Only the building on the northeast corner remains. Photo courtesy of City of Portland Archives.

First constructed in 1903, the line left downtown at SW 2nd and Alder, crossed the old Steel Bridge and ran north up Union (today’s Martin Luther King Jr. Blvd.), where it turned east on Alberta to NE 25th. A few years later it was extended five blocks east on Alberta to NE 30th, and then a few years later north on NE 30th to Ainsworth, which became the end of the line.

Wherever the streetcar went, so did development. Initially just two rails in the mud through brush and open fields, by the heyday of Portland’s streetcars in the teens and 1920s, the Alberta streetcar had attracted scores of business owners and thousands of residents to this new developing part of the city. Its impact on the shape and feel of the neighborhood can’t be overstated.

The December 28, 1913 edition of The Oregonian reported: “The streetcars are now operated to East Thirtieth street and Ainsworth avenue. The line runs double cars in order to take care of the traffic and even then the cars morning and evening are overcrowded.”

The fact that autos were not the primary mode of transport in those days meant streetcars—and lots of foot traffic—fueled growth of the business district along Alberta. It was a thriving place of activity and commerce, not unlike today. But by the 1940s, with automobiles dominating the transportation picture and Union Avenue no longer the main north-south travel corridor (travel had shifted to Interstate Avenue), the Alberta streetcar became disused and was eventually replaced by a bus. By then, Portland had turned its back on its once robust streetcar system. The last day for the line was August 1, 1948.

As if to silence the era of the Alberta streetcar once and for all, in September 1949 The Oregonian reported that the City of Portland authorized a $75,000 paving contract that took 11 days to erase all evidence of the tracks:

“A total of 110,748 yards of materials went into the project to bury the old Alberta streetcar tracks. Paving tonnage amounted to 8,407 tons of blacktop.”

Today, there aren’t many specific clues other than the hundreds of streetcar-era buildings that would not have developed without the line. When you’re out for a walk along our neighborhood’s path of the old streetcar line (1.8 miles along Alberta between MLK and 30th; then 30th Avenue between Alberta and Ainsworth), see what evidence you can find.

Check out Northeast Portland neighborhood historian Doug Decker’s blog www.alamedahistory.org for more on local lore, including the history of the nearby Broadway Streetcar line.

ASK the Historian: Have a history question that needs to be solved? Drop us a note and we’ll put Doug Decker on it. Email CNewsEditor@ConcordiaPDX.org.

Part 3: The Alberta District and its bungalow grocery

Posted on May 16, 2016 by Web Manager Posted in Concordia News, History

The life and times of a neighborhood store and its people

by Doug Decker, historian

This is the third of a four-part series about the early days of the Alberta business district, written by Northeast Portland neighborhood historian Doug Decker. To read more of Doug’s research and writing— or to read the full text of the early news stories mentioned here—visit his blog

The bungalow grocery at NE 27th and Going at low ebb, about 2002. This photograph shows just how far down the building had faded during its later years and why it was a leading candidate for the wrecking ball. Photo courtesy of Chad Crouch.
The bungalow grocery at NE 27th and Going at low ebb, about 2002. This photograph shows just how far down the building had faded during its later years and why it was a leading candidate for the wrecking ball. Photo courtesy of Chad Crouch.

Picking up where we left off, one of our favorite momand-pop grocery stores, at the northwest corner of NE 27th and Going, had risen from a vacant lot in the midst of the Alberta District’s 1909 muddy streets, to a men’s clothing store in 1911, to a vibrant neighborhood grocery run by a local family from 1921 to 1943. The photo featured in the April edition of Concordia News showed proprietor Agnes Coulter out front of the store—Alameda Park Grocery—in its prime.

But during the war years, like so many things, shopping patterns were changing.

In 1943, Isabelle Coulter sold her pride and joy to Charles and Vera Fiebke who held it for just a year before selling it to Henry and Ruth Rieckers, who owned the business until 1953. During this decade, the business was referred to as “Rieckers” and as “Rieckers Grocery.” A classified advertisement in The Oregonian on March 3, 1953 indicated the Rieckers were retiring and putting the business up for sale, asking $6,500.

On June 24, 1953, the property was purchased from the Rieckers by John Henry Moad and his wife Lucy Jane Moad. They operated the store—as Moad’s Grocery—from 1953 to 1961 when it was sold to Robert A. and Louise M. Klatke, who changed the name to Bob’s Quik Stop Market. But the Klatkes didn’t hang on for long.

An article in The Oregonian on June 29, 1962 reports a robbery at Bob’s Quick Stop. Klatke, age 56, was robbed with a knife to his throat. A few months later, he and Louise put the store back on the market, selling it to Agnes Martin on November 2, 1962. Then, sometime during the mid-1960s, the building ceased functioning as a store.

By that time, mom and pop neighborhood grocery stores were having a hard time hanging on. The whole retail grocery business was changing and local grocery stores were quickly becoming convenience rather than primary shopping locations. (To read more about local shops that once served the neighborhood, check out www.alamedahistory.org and click on the story When Mom and Pop Stores Ruled.)

The Martin family owned the property for the next six years and at least one reference to the building shows it as the Mt. Zion Church of God in Christ. The Polk City Directory for 1965 shows the building as vacant, and in 1967, it is listed simply as L.S. Martin. On September 17, 1968, the Martins sold the property to Carl E. Bass (son) and Viola Matheson (mother). Bass, who was a potter, turned the space into an artist’s studio and lived in the property until his death in April 2001 at the age of 73.

The property was purchased from the Bass estate by investor/developers George and Isabelle Zitcak, who held it for just four months before selling it in April 2002 to Chad Crouch and Sheryl Eckrich. This is where the story gets interesting, which will be the subject of our final installment in the next edition of Concordia News.

Part 2: The Alberta District and its bungalow grocery

Posted on April 5, 2016 by Web Manager Posted in Concordia News, History

Second of Three Parts: The life and times of a neighborhood store and its people

This is the second of a three-part series about the early days of the Alberta business district, written by Northeast Portland neighborhood historian Doug Decker. To read more of Doug’s research and writing—or to read the full text of the early news stories mentioned here—visit his blog.

By Doug Decker

A quick Alberta District History 101 refresher from Part 1, which ran last month: In 1910, the Alberta District feels a bit thrown together and rough-and-tumble. But investment and expansion are impressive. A strong sense of neighborhood identity is emerging thanks in part to early business owners, residents and real estate developers. People are arriving in the district from near and far because property is cheaper here than in other eastside neighborhoods and there’s a new streetcar that provides dependable service.

Plus, plans underway for a new Willamette River crossing that in 1913 would become the Broadway Bridge were changing the way people thought about living and working in Portland.

Built and Run by the Smyths
Enter Michael and Mary Jane Smyth, shopkeepers from Ireland who were running a mom-and-pop grocery near 79th and Southeast Stark (then known as Baseline Road). Michael was born in Ireland in 1842 and immigrated to the US in 1864. Mary Jane was born in 1850 and arrived in the US in 1875.

By 1910, the Smyths had run several small retail shops in Portland and at least one in eastern Oregon. The couple never had children and may have seen the Alberta District investment as setting themselves up for retirement. At ages 68 and 62, they were starting their new venture on the northwest corner of NE 27th and Going somewhat late in life.

The original plumbing permit for the building shows construction complete at the end of September 1910, three years before the curbs and sidewalks were installed by local contractor Geibisch and Joplin, and well before the streets were even paved. According to the Polk City Directory, the Smyths opened their business in 1911 as a men’s furnishings store. By 1914, the listing had changed to dry goods and the Smyths were living six doors to the north, with the residence side of the new building rented out.

Mary Jane died on October 12, 1917 and her funeral mass was held at St. Charles Catholic Church, which was then located near the corner of NE 33rd and Webster, two blocks south of today’s Concordia New Seasons (the parish church relocated to NE 42nd years later following a devastating fire and financial hardships). After Mary Jane died, Michael took a rented room in the neighborhood and continued to run the dry goods store on his own until 1921 when he sold it for $3,375. Michael died on February 20, 1922.

The Coulters Take Over: Alameda Park Grocery
William and Isabella Coulter, immigrants from England via Canada, bought the business from Michael Smyth, having seen it advertised in the March 2, 1921 edition of The Oregonian as a “very fine bungalow-grocery.” They had shopkeeping experience from several years in Missoula, Montana. It’s unclear if they gave the store its name, or if they adopted the name used by the Smyths, but there it is, listed in the 1928 Polk Directory as the Alameda Park Grocery.

This is unusual for a couple reasons: 27th and Going is near but not actually inside the Alameda Park plat; and, there was a much more prominent store on the southwest corner of 24th and Fremont known as Alameda Grocery. This must have been confusing, at least. No word about what that rivalry may have been like, but the 24th and Fremont business advertised widely with its name, and the bungalow grocery with its slight variation never shows up in any newspaper advertising or any other annual Polk Directory.

While the naming convention might have been confusing, we know it to be fact thanks to a photograph from David White, grandson of the Coulters, that clearly shows the name Alameda Grocery painted in big black letters on the side of the store.

William Coulter passed away in the mid 1920s, and Isabelle took over the business on her own, with help from daughter Agnes, until 1943. This 22-year period was probably the best era for this little building and its business: Isabelle ran a tight ship and took good care of the place.

Next up: After the Coulter years, as shopping patterns change and big grocery chains emerge, the bungalow grocery slides almost to oblivion before being rescued from the wrecking ball.

The Alberta District and its bungalow grocery

Posted on March 22, 2016 by Web Manager Posted in Concordia News, History

First of three parts: Understanding the neighborhood’s early beginnings

By Doug Decker

This is the first of a three-part series about the early days of the Alberta business district, written by Northeast Portland neighborhood historian Doug Decker. To read more of Doug’s research and writing—or to read the full text of the early news stories mentioned here—visit his blog: www.alamedahistory.org

We’ve come across a fascinating property in the Alberta Arts District, formally known as the Elberta Addition (that’s not a typo, that’s an actual plat name). It’s a bungalow grocery store and home we’ve researched on the northwest corner of NE 27th Avenue and Going Street. Built by Irish immigrants and operated for several generations, the building eventually ran out of retail energy in the 1960s when it became a church and then an artist’s studio before nearly collapsing from years of deferred maintenance and decline. We’re eager to share the fascinating story of this sweet little building—which has been lovingly restored—and in Part 2 in the next edition of Concordia News, an incredible photograph from the pinnacle of the store’s retail life.

A little context

But first, we have to provide some context about the area that today might like to be known more for its hipness than the complex currents of change underway, though both are present in ample quantities.

To be clear, the geography of the area in mind actually holds three of today’s neighborhood associations: King, Vernon and Concordia, and the business district known as Alberta Arts (which technically resides mostly within the Concordia neighborhood: think MLK to NE 33rd and Alberta to Killingsworth). But back in 1909, this area was a muddy, brushy flat that existed outside the city limits and beyond what Portlanders thought of as their city.

If you lived up here in 1909, you were probably either a dairyman or the advance guard of development, and you could see the city creeping your direction. After the Lewis and Clark Exposition, Portland was booming with new residents and new construction, and hungry for relatively close-in developable land.

Change at the turn-of-the century

Here’s a hopeful word picture from H.D. Wagnon, secretary of the Alberta Improvement Association, about how much change took place at the turn of the century.

“From five to seven years ago a man on horseback had to make a wide detour through fir and hazel thickets to pass through what is known as the Alberta district in the northeastern section of Portland, but it is now a great residence and business district and a center, with nearly 40 stores and 10,000 people. In the old days the few people in the Alberta district waded through mud and threaded thickets to their modest homes built on lots that were selling from $20 to $40 each.

“One handicap for the district is that part of Alberta street was laid out too narrow, but proceedings have been started in the City Council for the widening of the street, and all new buildings have been set back to conform to the new line. The street railroad company has promised that when the street has been widened it will lay a double track and make further improvements over the present schedule of 21 minutes to the west side.”
-From The Oregonian, January 9, 1910

If you opened up the real estate section from any Sunday edition of The Oregonian during these early days you’d find a flurry of advertisements for Alberta’s desirable lots. The new streetcar provided access, the lots were affordable compared to other new subdivisions elsewhere in town, money was relatively available to loan during the rising economy of 1910, and people were flocking to the area.

Alberta District Grows Detail

Of course, this caused its own problems, documented a few months later in the June 26, 1910 edition of The Oregonian:

Alberta citizens demand school

And by the end of 1910, Alberta was becoming so populated, that neighbors were demanding the city build a school. The problem of education infrastructure lagging behind neighborhood development was a trend across the eastside, which was successfully raised and driven by active and engaged parents (particularly moms). One might think this equation would be clear enough for neighborhood developers (homes + kids = need for schools), but their focus was on business and the sales of lots represented profit while the construction of school buildings represented only cost. During those early years, Secretary Wagnon, a promoter through-and-through, preferred to focus on the immediate positives:

“One cannot get beyond the sound of the hammer or the sight of piles of lumber in this district.”

We like that sound-picture and can absolutely imagine what it must have been like on a weekday morning, closing your eyes anywhere along Alberta and hearing hammering and construction in every direction. That little detail tells its own story.

Market fairs spring up

Alberta Market Opens From the Oregonian, June 26, 1914

Against this backdrop of growth and growing pains, local residents started some new traditions with unintentional echoes in the life of the district today. Market fairs for produce and hand-made products were springing up mostly as a matter of necessity for local residents.

The open-air markets were a temporary fixture, but steady retail was shoring up its presence in the district. That’s where our bungalow grocery story will begin in Part 2: construction of a store connected to a house at the northwest corner of NE 27th and Going, right in the heart of the construction boom.

Next up: In Part 2, 105 years ago, an older Irish couple moves to the neighborhood and opens a men’s clothing shop, which quickly becomes a neighborhood grocery.

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